Project Type: Brand Design, Package Design
Role: Graphic Designer, Creative Direction
Tools Used: Illustrator, Photoshop
Year: 2021
2 Chicks Catering is a soulful catering service founded by a mother-daughter duo, dedicated to crafting authentic and heartwarming soul food experiences. Rooted in the rich tradition of family recipes and southern hospitality, this catering company brings the soulful flavors of home-cooked meals to every event, making your gatherings an unforgettable celebration of food and family.
To establish the brand identity for this company, I began with a uniquely crafted logo personally drawn by the company's founders. Adding creative nuances, I refined the logo design to its final iteration. Complementing the design, I curated a set of distinctive icons and patterns. To ensure a cohesive visual experience, I developed a comprehensive stationary package, offering a consistent look across various materials. Additionally, I explored ideas for an apron design, shirt design and other brand collateral like to-go packaging, and bag designs, creating a holistic and unified brand presence.
