Project Type: Brand Design
Role: Graphic Designer, Creative Direction
Tools Used: Illustrator, Photoshop
Year: 2022
The Mighty Growler, a BBQ restaurant known for their delicious meats, entrusted me with crafting its brand identity. As a haven for BBQ enthusiasts and craft beer aficionados, The Mighty Growler celebrates the perfect marriage of smoky flavors and artisanal brews. This identity system follows a fun but "mighty" design.
The logo, a bold representation of a bite taken out of BBQ chicken and the letter "Y" encapsulates the restaurant's hearty offerings. A warm and rustic color palette evokes a cozy, inviting ambiance, creating a welcoming atmosphere for patrons. The menu design reflects the restaurant's commitment to exceptional BBQ with mouth-watering icons and carefully curated typography. Labels for house-brewed beers and a collectable beer growler feature the brand logo, giving them a cohesive look. Coasters and match books showcase the brands icons in a "collect them all" style. My design work contributes to an appetizing visual identity, making The Mighty Growler a standout in the competitive restaurant landscape.
